Items where Author is "Litz, R A"

Article

Samu, S and Lyndem, P K and Litz, R A (2012) Impact of brand-building activities and retailer-based brand equity on retailer brand communities. European Journal of Marketing, 46 (11). pp. 1581-1601. ISSN 1758-7123

Litz, R A and Samu, S (2008) Altruistic by association, altruistic for advantage? Buying groups and small firm community involvement. Nonprofit and Voluntary Sector Quarterly, 37 (4). pp. 646-667. ISSN 1552-7395