Items where Author is "Malika, M"

Malika, M (2020) Essays in Individual Differences in Consumer Behavior. Dissertation thesis, Indian School of Business.

Ghoshal, T and Boatwright, P and Malika, M (2015) Curvature From All Angles: An Integrative Review and Implications for Product Design. In: The Psychology of Design: Creating Consumer Appeal. Routledge, New York, USA. ISBN 9781317502104