Items where Author is "Mallapragada, G"

Article

Mallapragada, G and Bommaraju, R and Kumar, A and Pedada, K (2025) EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice. Journal of Marketing Research. ISSN 0022-2437

Borah, S B and Mallapragada, G and Bommaraju, R and Venkatesan, R and Thongpapanl, N (2022) Interfirm collaboration and exchange relationships: An agenda for future research. International Journal of Research in Marketing, 39 (2). pp. 603-618. ISSN 0167-8116