Items where Author is "Moradi, M"

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615. ISBN 9783319455952