Items where Author is "Narasimhan, O"

[up]

Group by: Item Type | No Grouping

Jump to: Article

Number of items: 2.

Article

Viswanathan, M and Mukherji, P and Narasimhan, O and Chandy, R (2021) EXPRESS: The Performance Impact Of Core Component Outsourcing: Insights From The LCD TV Industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 1547-7193

Viswanathan, M and Narasimhan, O and John, G (2021) Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40 (2). pp. 261-282. ISSN 0732-2399

This list was generated on Tue Apr 29 23:35:50 2025 IST.