Items where Author is "Patel, P C"

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Article

Arunachalam, S and Ramaswami, S N and Patel, P C and Chai, L (2021) Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing, 39 (3). pp. 927-946. ISSN 0167-8116

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