Items where Author is "Paulich, B J"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Paulich, B J and Kumar, V (2021) Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49 (6). pp. 1222-1242. ISSN 0092-0703
![[feed]](/style/images/feed-icon-14x14.png){kind=icon}