Items where Author is "Prasad, A"

Article

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2 (1). pp. 83-102. ISSN 1546-5616

Haruvy, E and Mahajan, V and Prasad, A (2004) The effect of piracy on the market penetration of subscription software. Journal of Business, 77 (2 SUPP). pp. 81-107. ISSN 0021-9398

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30. ISSN 1873-8001

Prasad, A and Mahajan, V (2003) How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software. International Journal of Research in Marketing, 20 (4). pp. 337-353. ISSN 1873-8001