Items where Author is "Pupovac, L"

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Article

Padigar, M and Pupovac, L and Sinha, A and Srivastava, R K (2022) The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50. pp. 1277-1298. ISSN 0092-0703

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