Items where Author is "Rajan, B"

Kumar, V and D. Hollebeek, L and Sharma, A and Rajan, B and Srivastava, R K (2025) Responsible stakeholder engagement marketing. Journal of Business Research, 189. p. 115143. ISSN 0148-2963

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160. ISSN 1552-7824