Items where Author is "Reibstein, D J"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Monograph
Number of items: 1.
Monograph
Srivastava, R K and Reibstein, D J (2005) Metrics for Linking Marketing to Financial Performance. Project Report. Marketing Science Institute.