Items where Author is "Reinartz, W"

Article

Kopalle, P K and Gangwar, M and Kaplan, A and Ramachandran, D and Reinartz, W and Rindfleisch, A (2022) Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International Journal of Research in Marketing, 39 (2). pp. 522-540. ISSN 0167-8116

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68. ISSN 1547-7185