Items where Author is "Saboo, A R"

Kumar, V and Saboo, A R and Agarwal, A and Kumar, B (2020) Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry. Production and Operations Management, 29 (1). pp. 192-213. ISSN 1059-1478

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing, 85 (5). pp. 66-85. ISSN 1547-7185

Saboo, A R and Kumar, V and Anand, A (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes. Journal of Marketing, 81 (6). pp. 42-61. ISSN 1547-7185

Saboo, A R and Sharma, A and Chakravarty, A and Kumar, V (2016) Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap. Journal of Marketing Research, 54 (2). pp. 219-238. ISSN 1547-7193

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939. ISSN 1540-1979