Items where Author is "Sajeesh, S"

Mehra, A and Sajeesh, S and Voleti, S (2020) Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management, 29 (4). pp. 882-892. ISSN 1059-1478

Mehra, A and Sajeesh, S and Voleti, S (2016) Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets. Working Paper. SSRN.