Items where Author is "Sharma, A"

Article

Kumar, V and D. Hollebeek, L and Sharma, A and Rajan, B and Srivastava, R K (2025) Responsible stakeholder engagement marketing. Journal of Business Research, 189. p. 115143. ISSN 0148-2963

Wichmann, J R K and Uppal, A and Sharma, A and Dekimpe, M G (2022) A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39 (2). pp. 502-521. ISSN 0167-8116

Sharma, A and Kumar, V and Borah, S B and Adhikary, A (2022) Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? Journal of International Business Studies, 53. pp. 850-878. ISSN 0047-2506

Mukhopadhyay, S and Kumar, V and Sharma, A and Chung, T S (2022) Impact of review narrativity on sales in a competitive environment. Production and Operations Management, 31 (6). pp. 2538-2556. ISSN 1937-5956

Kumar, V. and Borah, S B and Sharma, A and Akella, L Y (2021) Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52 (3). pp. 363-387. ISSN 0047-2506

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56 (3). pp. 439-458. ISSN 1547-7193

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing, 95 (2). pp. 144-155. ISSN 1873-3271

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies, 50. pp. 365-392. ISSN 1478-6990

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science, 47. pp. 747-769. ISSN 1552-7824

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing, 85 (5). pp. 66-85. ISSN 1547-7185

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69. ISSN 2054-7552

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25 (2). pp. 1-24. ISSN 1547-7215

Saboo, A R and Sharma, A and Chakravarty, A and Kumar, V (2016) Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap. Journal of Marketing Research, 54 (2). pp. 219-238. ISSN 1547-7193

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814. ISSN 1526-548X

Sharma, A (2011) Take-off of online marketing: Casting the next generation strategies. Business Strategy Series, 12 (4). pp. 202-208. ISSN 1751-5645

Book Chapter

Arunachalam, S and Sharma, A (2019) Marketing Analytics. In: Essentials of Business Analytics An Introduction to the Methodology and its Applications. International Series in Operations Research & Management Science, 264 . Springer, Cham, Switzerland, pp. 623-658. ISBN 9783319688374

Conference or Workshop Item

Sharma, A and Gangadharan, G R and Kummamuru, K and Somasekhara, J and Hartman, A (2011) Evaluating public service delivery in emerging markets. In: 2011 IEEE International Conference on Service Operations, Logistics and Informatics, SOLI 2011, 10 - 12 July 2011, Beijing; China.