Items where Author is "Shervani, T A"

Srivastava, R K and Fahey, L and Shervani, T A (2006) Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value. Technical Report. CRM.

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4). pp. 168-179. ISSN 1547-7185

Srivastava, R K and Shervani, T A and Fahey, L (1997) Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2 (1). pp. 49-64. ISSN 1572-8846