Items where Author is "Sussman, K"
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Article
Hotkar, P and Garg, R and Sussman, K (2023) Strategic social media marketing: An empirical analysis of sequential advertising. Production and Operations Management, 32 (12). ISSN 1059-1478
Monograph
Hotkar, P and Garg, R and Sussman, K (2022) Strategic Social Media Marketing: An Empirical Analysis of Sequential Advertising. Working Paper. SSRN.
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