Items where Author is "Thomas, G M"

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Number of items: 3.

Article

Srivastava, R K and Thomas, G M (2010) Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17 (7). pp. 465-471. ISSN 1479-1803

Zerrillo, P C and Thomas, G M (2007) Developing brands and emerging markets: An empirical application. Place Branding and Public Diplomacy, 3 (1). pp. 86-99. ISSN 1751-8059

Srivastava, R K and Thomas, G M (2016) The Future of Branding. Sage, New Delhi, India. ISBN 9789351503163

This list was generated on Wed Apr 30 03:59:37 2025 IST.