Items where Author is "Welden, R B"

Article

Varadarajan, R and Welden, R B and Arunachalam, S and Haenlein, M and Gupta, S (2022) Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39 (2). pp. 482-501. ISSN 0167-8116