Items where Author is "Winterich, K P"

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Article

Winterich, K P and Gangwar, M and Grewal, R (2018) When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements. Journal of Marketing, 82 (3). pp. 70-86. ISSN 1547-7185

This list was generated on Wed Apr 30 03:53:41 2025 IST.