Items where Author is "Wymer, W"

Article

Samu, S and Wymer, W (2014) Cause marketing communications: Consumer inference on attitudes towards brand and cause. Journal of Marketing, 48 (7/8). pp. 1333-1353. ISSN 1547-7185

Samu, S and Wymer, W (2009) The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62 (4). pp. 432-440. ISSN 1178-8933

Wymer, W and Samu, S (2009) The influence of cause marketing associations on product and cause brand value. International Journal of Nonprofit and Voluntary Sector Marketing, 14 (1). pp. 1-20. ISSN 1465-4520