Items where Author is "Zhang, Q"

Zhang, Q and Gangwar, M and Ratchford, B (2017) Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract. In: Academy of Marketing Science Annual Conference.

Zhang, Q and Gangwar, M and Seetharaman, P B (2017) Polygamous Store Loyalties: An Empirical Investigation. Journal of Retailing, 93 (4). pp. 477-492. ISSN 0022-4359

Zhang, Q and Gangwar, M and Seetharaman, S (2010) Store Loyalty a Category Specific Trait. Working Paper. SSRN.