Items where Author is "Zhang, X"

Article

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research, 54 (6). pp. 851-866. ISSN 1547-7193

Min, S and Zhang, X and Srivastava, R K (2015) Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research, 53 (5). pp. 728-744. ISSN 0022-2437

Monograph

Agarwal, S and Alok, S and Ghosh, P and Zhang, X (2022) How Does Access to Credit Impact Consumer Expenditure and Savings? Working Paper. Tsinghua University.