Items where Author is "Zhu, T"

Article

Krafft, M and Kumar, V and Harmeling, C and Singh, S and Zhu, T and Chen, J and Duncan, T and Fortin, W and Rosa, E (2021) Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97 (1). pp. 133-149. ISSN 0022-4359

Jindal, P and Zhu, T and Chintagunta, P and Dhar, S (2020) Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types. Journal of Marketing, 84 (2). pp. 114-132. ISSN 0022-2429