Browse by ISB Authors

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Number of items: 15.

Article

Varadarajan, R and Welden, R B and Arunachalam, S and Haenlein, M and Gupta, S (2022) Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39 (2). pp. 482-501. ISSN 0167-8116

Arunachalam, S and Ramaswami, S N and Patel, P C and Chai, L (2021) Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing, 39 (3). pp. 927-946. ISSN 0167-8116

Vieira, V A and de Almeida, M I S and Agnihotri, R and da Silva, N S D A C and Arunachalam, S (2019) In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47 (6). pp. 1085-1108. ISSN 0092-0703

Arunachalam, S and Bahadir, S C and Bharadwaj, S G and Guesalaga, R (2019) New product introductions for low-income consumers in emerging markets. Journal of the Academy of Marketing Science, 48. pp. 914-940. ISSN 1552-7824

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science, 48. pp. 826-847. ISSN 1552-7824

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science, 46. pp. 744-766. ISSN 1552-7824

Bharadwaj, S and Arunachalam, S and Ananthanarayanan, S (2017) Complementary Roles of PCs and Smartphones in Enabling Digital India. ISB Insights.

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights.

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science, 44. pp. 770-790. ISSN 1552-7824

Book Chapter

Arunachalam, S and Venkatesan, R (2020) 19 Omnichannel Strategy. In: The Routledge Companion to Strategic Marketing. Routledge, New York, USA. ISBN 9781138489080

Arunachalam, S and Sharma, A (2019) Marketing Analytics. In: Essentials of Business Analytics An Introduction to the Methodology and its Applications. International Series in Operations Research & Management Science, 264 . Springer, Cham, Switzerland, pp. 623-658. ISBN 9783319688374

Monograph

Venkatesan, R and Arunachalam, S and Pedada, K (2022) Short Run Effects of Generalized Data Protection Act on Returns from AI Acquisitions. Working Paper. NBER.

Bommaraju, R and Arunachalam, S and Hohenberg, S (2021) Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments. Working Paper. University of Texas at Austin.

Conference or Workshop Item

Agrawal, Y and Anand, V and Gupta, M and Arunachalam, S and Varma, V (2021) Goal-Directed Extractive Summarization of Financial Reports. In: CIKM '21: The 30th ACM International Conference on Information and Knowledge Management.

Agrawal, Y and Anand, V and Arunachalam, S and Varma, V (2021) Hierarchical Model for Goal Guided Summarization of Annual Financial Reports. In: WWW '21: The Web Conference 2021.

This list was generated on Mon May 27 22:11:29 2024 IST.