Browse by ISB Authors

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Number of items: 7.

Article

Arunachalam, S and Bahadir, S C and Bharadwaj, S G and Guesalaga, R (2019) New product introductions for low-income consumers in emerging markets. Journal of the Academy of Marketing Science.

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science.

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science.

Bharadwaj, S and Arunachalam, S and Ananthanarayanan, S (2017) Complementary Roles of PCs and Smartphones in Enabling Digital India. ISB Insights.

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights. (Submitted)

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science. pp. 1-21.

Book Chapter

Arunachalam, S and Venkatesan, R (2020) 19 Omnichannel Strategy. In: The Routledge Companion to Strategic Marketing. Routledge. ISBN 9781138489080

This list was generated on Wed Jun 23 11:22:42 2021 IST.