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Article

Vilá, O R and Bharadwaj, S (2017) Competing on social purpose: Brands that win by tying mission to growth. Harvard Business Review, 95 (5). pp. 94-101. ISSN 0017-8012

Bharadwaj, S and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing, 80 (5). pp. 116-121. ISSN 1547-7185

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