Browse by ISB Authors

Article

Kumar, S and Rayal, S and Bommaraju, R and Varasala, N P and Papineni, S and Deo, S (2025) Understanding Providers’ Attitude Toward AI in India’s Informal Health Care Sector: Survey Study. JMIR Formative Research, 9. e54156-e54156. ISSN 2561-326X

Mallapragada, G and Bommaraju, R and Kumar, A and Pedada, K (2025) EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice. Journal of Marketing Research. ISSN 0022-2437

Ambulkar, S and Arunachalam, S and Bommaraju, R and Ramaswami, S (2023) Should a firm bring a supplier into the boardroom? Production and Operations Management, 32 (1). pp. 28-44. ISSN 1059-1478

Varma, R and Bommaraju, R and Singh, S S (2023) Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’? Journal of Marketing Research. ISSN 1547-7193 (In Press)

Borah, S B and Mallapragada, G and Bommaraju, R and Venkatesan, R and Thongpapanl, N (2022) Interfirm collaboration and exchange relationships: An agenda for future research. International Journal of Research in Marketing, 39 (2). pp. 603-618. ISSN 0167-8116

Kaur, P and Ramaswami, S N and Bommaraju, R (2021) The Chief Marketing Officer: an antidote to myopic earnings management practices. Marketing Letters, 32. pp. 165-178. ISSN 0923-0645

Bommaraju, R and Ahearne, M and Krause, R and Tirunillai, S (2019) Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83 (1). pp. 8-23. ISSN 1547-7185

Boichuk, J P and Bommaraju, R and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research, 56 (4). pp. 652-665. ISSN 1547-7193

Bommaraju, R and Ahearne, M and Hall, Z R and Tirunillai, S and Lam, S K (2018) The Impact of Mergers and Acquisitions on the Sales Force. Journal of Marketing Research, 55 (2). pp. 254-264. ISSN 1547-7193

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124. ISSN 1547-7185

Monograph

Bommaraju, R and Arunachalam, S and Hohenberg, S (2021) Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments. Working Paper. University of Texas at Austin.

Thesis

Bommaraju, R (2017) Essays on Strategic Marketing and Sales. Dissertation thesis, University of Houston.