Browse by ISB Authors
Number of items: 1.
Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3/4). pp. 145-157. ISSN 0967-3237
Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3/4). pp. 145-157. ISSN 0967-3237