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Number of items: 5.

Article

Batra, R K and Ghoshal, T (2017) Fill up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption. Journal of Consumer Research. (Submitted)

Batra, R K and Ghoshal, T and Raghunathan, R (2017) You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition. Journal of Experimental Social Psychology, 71. pp. 42-48.

Belk, R and Ghoshal, T (2017) The Kafka quagmire for the poor in India. Journal of Marketing Management, 33 (17-18). pp. 1559-1569.

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577.

Book Chapter

Ghoshal, T and Boatwright, P and Malika, M (2015) Curvature From All Angles: An Integrative Review and Implications for Product Design. In: The Psychology of Design: Creating Consumer Appeal. Routledge, New York. ISBN 9781317502104

This list was generated on Wed Sep 22 11:09:28 2021 IST.