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Article

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25.

This list was generated on Sun Sep 26 16:05:24 2021 IST.