Browse by ISB Authors

Indian School of Business

Roy, A and Mukherjee, A (2023) The effect of perceived control on local consumption. Psychology & Marketing, 40 (9). pp. 1757-1772. ISSN 0742-6046

Roy, A and Ortiz, M (2023) Is it risky to subscribe? Perceived control and subscription choice. Psychology & Marketing, 40 (2). pp. 365-372. ISSN 0742-6046

Roy, A (2021) Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information. In: Association for Consumer Research Annual Conference.

Roy, A (2020) Digital Resource Scarcity Affects Online Purchase Intent: the Moderating Role of Message Framing. In: Society for Consumer Psychology Annual Conference.

Roy, A (2020) Paying For Free Products Stops Consumers From Committing to Other Brands: Role of Perceived Control. In: Association for Consumer Research Annual Conference.