Browse by ISB Authors

Group by: Item Type | Affiliation | No Grouping
Number of items: 1.

Indian School of Business

Thomas, S A and Feng, S and Krishnan, T V (2015) To retain? To upgrade? The effects of direct mail on regular donation behavior. International Journal of Research in Marketing, 32 (1). pp. 48-63. ISSN 1873-8001

This list was generated on Fri Dec 27 04:48:43 2024 IST.