Browse by ISB Authors

Article

Rao, R S and Viswanathan, M and John, G and Kishore, S (2021) EXPRESS: Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research, 58 (4). pp. 686-704. ISSN 1547-7193

Yu, S and Ghosh, M and Viswanathan, M (2021) EXPRESS: Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services. Journal of Marketing Research, 59 (3). pp. 659-673. ISSN 1547-7193

Viswanathan, M and Mukherji, P and Narasimhan, O and Chandy, R (2021) EXPRESS: The Performance Impact Of Core Component Outsourcing: Insights From The LCD TV Industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 1547-7193

Viswanathan, M and Narasimhan, O and John, G (2021) Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40 (2). pp. 261-282. ISSN 0732-2399

Varela, M and Viswanathan, M (2020) Savings that hurt: Production rationalization and its effect on prices. Journal of Economics & Management Strategy, 29 (1). pp. 147-172. ISSN 1058-6407

Book Chapter

John, G and Viswanathan, M and Ghosh, M (2019) A transaction cost approach to channel design with application to multichannels settings. In: Handbook of Research on Distribution Channels. Edward Elgar Publishing, Cheltenham, UK, pp. 379-404. ISBN 9780857938602