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Rao, R S and Viswanathan, M and John, G and Kishore, S (2021) EXPRESS: Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research.

Yu, S and Ghosh, M and Viswanathan, M (2021) EXPRESS: Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services. Journal of Marketing Research (ja).

Viswanathan, M and Mukherji, P and Narasimhan, O and Chandy, R (2021) EXPRESS: The Performance Impact Of Core Component Outsourcing: Insights From The LCD TV Industry. Journal of Marketing Research (ja). 00222437211010766.

Viswanathan, M and Narasimhan, O and John, G (2021) Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40 (2). pp. 261-282. ISSN 0732-2399

Varela, M and Viswanathan, M (2020) Savings that hurt: Production rationalization and its effect on prices. Journal of Economics & Management Strategy, 29 (1). pp. 147-172. ISSN 1058-6407