Items where Year is 1978

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276. ISSN 1537-5277

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38. ISSN 0098-9258

Zaltman, G and Srivastava, R K and Deshpande, R (1978) Perceptions of Unfair Marketing Practices: Consumerism Implications. Advances in Consumer Research, 5 (1). pp. 247-253. ISSN 0098-9258