Items where Year is 1990

Mahajan, V and Muller, E and Srivastava, R K (1990) Determination of Adopter Categories by Using Innovation Diffusion Models. Journal of Marketing Research, 27 (1). pp. 37-50. ISSN 0022-2437

Nilakant, V and Ramnarayan, S (1990) Manager in the Middle: A Case of Underdevelopment and Underutilization. Vikalpa, 15 (2). pp. 3-12. ISSN 2395-3799