Items where Year is 2002

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Number of items: 5.


Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38.

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3).


Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46.


Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18.


Li, J and Xin, K and Pillutla, M (2002) Multi-cultural leadership teams and organizational identification in international joint ventures. The International Journal of Human Resource Management, 13 (2). pp. 320-337. ISSN 0958-5192

This list was generated on Wed Jun 7 02:03:03 2023 IST.