The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-smoking activism

Bhatnagar, N and Samu, S (2009) The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-smoking activism. Journal of Nonprofit and Public Sector Marketing, 21 (2). pp. 113-138.

Full text not available from this repository. (Request a copy)

Abstract

Using two experiments we demonstrate that people have lower tolerance for smoking and higher anti‐smoking activism likelihood when in‐group versus out‐group members smoke. The likelihood of anti‐smoking activism toward in‐group smokers was greater for men than women. Moreover, as social distance declined, men showed greater anti‐smoking message receptiveness, message susceptibility and activism likelihood, whereas, women displayed no significant differences in tolerance for smoking, message receptiveness, message susceptibility, and activism likelihood. Open‐ended responses indicated generally negative cognitive reactions to smokers, yet a broad unwillingness to confront them. While feelings of personal relevance and caring facilitated anti‐smoking activism intentions, beliefs in the freedom of personal choice and polite interpersonal interactions hindered these intentions.

ISB Creators:
ISB CreatorsORCiD
Samu, SUNSPECIFIED
Item Type: Article
Uncontrolled Keywords: Anti-smoking activism; Gender differences; Group-membership; Persuasion; Tobacco control
Subjects: Business and Management
Depositing User: Veeramani R
Date Deposited: 03 Nov 2014 14:38
Last Modified: 03 Nov 2014 17:17
URI: http://eprints.exchange.isb.edu/id/eprint/141
Publisher URL: http://dx.doi.org./10.1080/10495140802528997
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 141 Statistics for this ePrint Item