Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures

Nandkumar, A and Arora, A (2010) Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures. Working Paper. Indian School of Business, Hyderabad.

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Abstract

We study how the impact of capabilities for performance is contingent upon the environment. Using a novel dataset of Information Security startups, we study how markets for technology change the relative impact of technology and marketing capabilities on performance. Since internal technical effort enables firms to generate technology inputs instead of acquiring it from the market (substitute), a greater supply of technology diminishes the importance of technical ability as a source of competitive advantage. Moreover, since marketing capability complements technology inputs, a greater supply of technology enhances the impact of marketing capability on performance.

ISB Creators:
ISB CreatorsORCiD
Nandkumar, AUNSPECIFIED
Item Type: Monograph (Working Paper)
Uncontrolled Keywords: RBV, markets for technology, entrepreneurship, contingent value of resources, performance
Subjects: Entrepreneurship
Marketing
Depositing User: Veeramani R
Date Deposited: 14 Nov 2014 14:42
Last Modified: 20 Jan 2015 10:51
URI: http://eprints.exchange.isb.edu/id/eprint/265
Publisher URL: http://www.isb.edu
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