Items where Subject is "Marketing"

A

AgrawalA, A and Nepstad, D and Chhatre, A (2011) Reducing Emissions from Deforestation and Forest Degradation. Annual Review of Environment and Resources, 36 (1). pp. 373-396.

Aksoy, L and Banda, S and Harmeling, C and Keiningham, T L and Pansari, A (2021) Marketing’s role in multi-stakeholder engagement. International Journal of Research in Marketing. ISSN 0167-8116 (In Press)

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29 (4). pp. 756-769.

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2009) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Anderson, J C and Zerrillo, P C and Wang, L O (2008) Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of business to business marketing, 13 (4). pp. 29-67.

Arifoglu, K and Deo, S and Iravani, S M R (2012) Pricing and Strategic Rationing When Selling to Snobbish Consumers. Working Paper. UCL Discovery. (Unpublished)

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.

Arifoǧlu, K and Deo, S and Iravani, S (2012) Markdowns and Buying Frenzies with Conspicuous Consumers. Working Paper. SSRN. (Unpublished)

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing. (In Press)

Arunachalam, S and Ramaswami, S N and Patel, P C and Chai, L (2021) Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing. ISSN 0167-8116 (In Press)

Arunachalam, S and Venkatesan, R (2020) 19 Omnichannel Strategy. In: The Routledge Companion to Strategic Marketing. Routledge, New York, USA. ISBN 9781138489080

Arunachalam, S and Bahadir, S C and Bharadwaj, S G and Guesalaga, R (2019) New product introductions for low-income consumers in emerging markets. Journal of the Academy of Marketing Science.

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights. (Submitted)

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science.

B

Bahadir, S C and Bharadwaj, S and Srivastava, R K (2008) Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72.

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619.

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160.

Balasubramanian, N and Ethiraj, S K and Littrell, Ro and Morris, S and Seshadri, D V R and Varma, J R and Zaheer, S and Manikutty, S (2006) Corporation and its Shareholders: What Should B-Schools Teach?. Vikalpa: The Journal for Decision Makers, 31 (2). 99 - 130.

Bapna, R and Das, S and Garfinkel, R and Stallaert, J (2008) A market design for grid computing. INFORMS Journal on Computing, 20 (1). pp. 100-111.

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University. (Unpublished)

Bawa, K and Srinivasan, S and Srivastava, R K (1997) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research, 34 (4).

Belk, R and Ghoshal, T (2017) The Kafka quagmire for the poor in India. Journal of Marketing Management, 33 (17-18). pp. 1559-1569.

Bharadwaj, S and Arunachalam, S and Ananthanarayanan, S (2017) Complementary Roles of PCs and Smartphones in Enabling Digital India. ISB Insights.

Bharadwaj, S and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing.

Bhargava, H and Gangwar, M (2018) On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matter? Operations Research, 66 (6). pp. 1517-1532.

Bhargava, H K and Gangwar, M (2013) Mobile Telephony Pricing in Emerging Markets. In: INFORMS Conference on Information Systems and Technology,, Minneapolis, MN. (Submitted)

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177.

Bhattacharya, C (2022) Exploration of Service Transition Strategies – Evidence from IT Systems Integrators. Dissertation thesis, Indian School of Business.

Boichuk, J P and Bommaraju, R and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research.

Bommaraju, R and Ahearne, M and Hall, Z R and Tirunillai, S and Lam, S K (2018) The Impact of Mergers and Acquisitions on the Sales Force. Journal of Marketing Research, 55 (2). pp. 254-264.

Bommaraju, R and Ahearne, M and Krause, R and Tirunillai, S (2019) Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83 (1). pp. 8-23.

Bommaraju, R and Boichuk, J P and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research, 56 (4). pp. 652-665.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Borle, S and Dholakia, U M and Singh, S S and Westbrook, R A (2007) The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, 26 (5). pp. 711-726.

Borle, S and Singh, S S and Jain, D C (2008) Customer Lifetime Value Measurement. Management Science, 54 (1). pp. 100-112.

C

Capon, N and Singh, S S (2018) Essentials of Managing Marketing. Wiley, New Delhi, India. ISBN 9788126567867

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley, New Delhi, India. ISBN 9788126548521

Capon, N and Singh, S S (2010) Managing Marketing: An Applied Approach. Wiley, New Delhi, India. ISBN 9788126548514

Capraro, A J and Broniarczyk, S and Srivastava, R K (2003) Factors influencing the likelihood of customer defection: The role of consumer knowledge. Journal of the Academy of Marketing Science, 31 (2). p. 164.

Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1 (1). pp. 86-92.

Carvalho, S W and Samu, S and Sivaramakrishnan, S (2011) The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective. Journal of International Consumer Marketing, 23 (2). pp. 135-150.

Chakrabarti, R and Sarkar, S (2010) Corporate Governance in an Emerging Market – What Does the Market Trust? Working Paper. Indian School of Business, Hyderabad.

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276.

Chokkannan, P and Bhavani Shankar, S and Pattusamy, M (2022) The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855

D

Davoodi, H R and Dixit, S and Pinter, G (2013) Monetary Transmission Mechanism in the East African Community: An Empirical Investigation. Working Paper. SSRN.

Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3-4). pp. 145-157.

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4).

Deo, S and Corbett, C (2009) Cournot Competition Under Yield Uncertainty: The Case of the U.S. Influenza Vaccine Market. Manufacturing & Service Operations Management, 11 (4). pp. 563-576.

Deo, S and Gurvich, I (2011) Centralized vs. Decentralized Ambulance Diversion: A Network Perspective. Management Science, 57 (7). pp. 1300-1319.

Deo, S and Singh, S and Raghuram, G and Choudhari, S (2009) Adani Wilmar Limited (AWL). Asian Case Research Journal, 13 (01). pp. 157-176.

Dholakia, U M and Singh, S S and Westbrook, R A (2010) Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry. Journal of Service Research, 13 (4). pp. 362-378.

F

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907.

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45.

G

Galande, A S (2018) An Analysis of Firm Related Communications using a Marketing Lens. Dissertation thesis, Indian School of Business.

Galande, A and Satyavageeswaran, P and Voleti, S (2016) Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach. Working Paper. SSRN.

Gangwar, M and Kumar, N and Rao, R C (2021) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Marketing Science. null.

Gangwar, M and Goodrum, P (2003) A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry. NIST Special Publication SP (6). ISSN 1048-776X

Gangwar, M and Goodrum, P M (2005) The effect of time on safety incentive programs in the US construction industry. Construction Management and Economics, 23 (8). pp. 851-859.

Gangwar, M and Kumar, N and Rao, R C (2014) Consumer stockpiling and competitive promotional strategies. Marketing Science, 33 (1). pp. 94-113.

Gangwar, M and Kumar, N S (2010) Pricing Strategies When and Why to Offer Shallow or Deep Discounts? Working Paper. Indian School of Business, Hyderabad.

Gangwar, M and Kumar, N S and Rao, R C (2015) Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling? Working Paper. SSRN. (Submitted)

Garg, T and Bhardwaj, M and Deo, S (2020) Role of community health workers in improving cost efficiency in an active case finding tuberculosis programme: an operational research study from rural Bihar, India. BMJ Open, 10 (10). ISSN 2044-6055

Geis, G S (2009) The space between markets and hierarchies. Virginia Law Review, 95 (1). pp. 99-153.

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191.

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577.

Gondi, A R (2022) Essays on Threat of Employee Mobility and Firm Countervailing Strategies. Dissertation thesis, Indian School of Business.

Goodrum, P M and Gangwar, M (2004) Examination of the Effectiveness and Long-Term Impact of Safety Incentive Programs in Construction. In: ASSE Professional Development Conference and Exposition, 7-10 June, 2004, Las Vegas, Nevada. (Submitted)

Goodrum, P M and Gangwar, M (2004) Safety incentives. Professional Safety. pp. 1-11.

Goodrum, P M and Gangwar, M (2004) The relationship between changes in equipment technology and wages in the US construction industry. Construction Management and Economics, 22 (3). pp. 291-301.

H

Han, J K and Kim, N and Srivastava, R K (1998) Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4). pp. 30-45.

Hanssens, D M and Rust, R T and Srivastava, R K (2009) Marketing Strategy and Wall Street: Nailing down Marketing's Impact. Journal of Marketing, 73 (6). pp. 115-118.

Haynes, K E and Phillips, F Y and Srivastava, R K (1997) Uncertainty as a Management Evaluation Tool for Infrastructure Projects. In: Regional Science: Perspectives for the Future. Palgrave Macmillan UK, London, UK, pp. 127-143. ISBN 978-1-349-25516-0

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) Share An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598.

Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38.

Hollebeek, L D and Kumar, V and Srivastava, R K (2020) From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research.

Houlder, D and Nandkishore, D (2017) TACTICS FOR TURBULENT TIMES. London Business School Review, 28 (3). pp. 44-45. ISSN 20571607

Houlder, D and Nandkishore, D and Sarkar, S (2018) RETURN OF THE DINOSAURS. London Business School Review, 29 (1). pp. 46-49. ISSN 20571607

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296.

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT. Business Strategy Review, 22 (4). p. 74.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 03050483

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3).

Huff, D L and Lutz, J M and Srivastava, R K (1988) A Geographical Analysis of the Innovativeness of States. Economic Geography, 64 (2). pp. 137-146.

J

Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46.

Jain, L C and Makhija, R and Mookerjee, A and Mysore, V and Raghavan, A and Ramachandran, J and Rao, A and Roy, S and Shah, A and Viswanathan, R and Vora, A and Seshadri, D V R (2006) Understanding India from a Business Perspective: Opportunities and Challenges for MNCs. Vikalpa, 31 (3). pp. 95-119.

Jensen, L D and Patryluk, C and Vinoo, P and Campbell, L (2022) How dark personalities gain workplace influence: A replication and extension. Personality and Individual Differences, 190. ISSN 0191-8869

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58.

Joshi, S and Krishnan, R and Mani, D (2020) Pricing your outsourcing contract in uncertainty. Other. Strategic Finance.

K

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research.

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349.

Kamakura, W A and Srivastava, R K (1986) An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences. Marketing Science, 5 (3). pp. 199-218.

Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434.

Kameshwaran, S and Benyoucef, L (2008) Optimal buying from online retailers offering total value discounts. In: 10th International Conference on Electronic Commerce 2008, ICEC'08, 19-22, August 2008, Innsbruck; Austria.

Kaur, P and Ramaswami, S N and Bommaraju, R (2021) The Chief Marketing Officer: an antidote to myopic earnings management practices. Marketing Letters. ISSN 0923-0645 (In Press)

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research.

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2).

Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18.

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279.

Kim, N and Pae, J H and Han, J K and Srivastava, R K (2010) Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3). 473 - 484.

Kim, N and Srivastava, R K (1998) Managing Intraorganizational Diffusion of Technological Innovations. Industrial Marketing Management, 27 (3). 229 - 246.

Kim, N and Srivastava, R K (2007) Modeling cross-price effects on inter-category dynamics: The case of three computing platforms. Omega, 35 (3). 290 - 301.

Kim, N and Srivastava, R K and Han, J K (2001) Consumer Decision Making in a Multi-Generational Choice Set Context. Journal of Business Research, 53 (3). pp. 123-136.

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Kumar, V. and Borah, S B and Sharma, A and Akella, L Y (2021) Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52 (3). pp. 363-387. ISSN 0047-2506

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25.

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing.

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225.

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science. pp. 1-23.

Kumar, V and Pansari, A (2016) National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer. Journal of International Marketing, 24 (1). pp. 1-21.

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160.

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167.

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68.

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69.

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814.

Kumar, V. (2018) Transformative Marketing: The Next 20 Years. Journal of Marketing, 82 (4). pp. 1-12.

L

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138.

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. (Submitted)

Loo, G and Sindhwani, S and Jing, C and Loo, T (2011) Brand Hong Kong. In: City Branding: Theory and Cases. Palgrave Macmillan UK, London, UK, pp. 157-161. ISBN 9780230294790

M

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235.

Maital, S and Seshadri, D V R (2017) Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World. Sage Publishing, New Delhi, India. ISBN 9789386062369

Maital, S and Prakhya, S and Seshadri, D V R (2008) Bridging the Chasm between Management Education, Research, and Practice: Moving Towards the ‘Grounded Theory’ Approach. Vikalpa, 33 (1). pp. 1-18.

Maital, S and Ravid, S and Seshadri, D V R and Dumanis, A (2008) Toward a Grounded Theory of Effective Business Incubation. Vikalpa, 33 (4). pp. 1-14.

Malika, M (2020) Essays in Individual Differences in Consumer Behavior. Dissertation thesis, Indian School of Business.

Maltz, E and Srivastava, R K (1997) Managing retailer-supplier partnerships with EDI: Evaluation and implementation. Long Range Planning, 30 (6). 862 - 876.

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252.

McInish, T H and Srivastava, R K (1984) EX-ANTE EXPECTATIONS AND PORTFOLIO SELECTION. Financial Review, 19 (1). pp. 84-96.

McInish, T H and Srivastava, R K (1982) Multidimensionality of Locus of Control for Common Stock Investors. Psychological Reports, 51 (2). pp. 361-362.

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). 251 - 263.

Mcinish, T H and Srivastava, R K (1982) The determinants of investment in collectibles: A probit analysis. Journal of Behavioral Economics, 11 (2). 123 - 134.

Mehra, A and Sajeesh, S and Voleti, S (2020) Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management, 29 (4). pp. 882-892.

Mehra, A and Kumar, S and Raju, J S (2012) Showrooming and the competition between store and online retailers. In: 22nd Workshop on Information Technologies and Systems, 15-16 December 2012, United States.

Mehra, A and Sajeesh, S and Voleti, S (2016) Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets. Working Paper. SSRN. (Submitted)

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615. ISBN 978-3-319-45595-2

Mukherjee, T and Jha, B and Seshadri, D V R and Tripathy, A (2004) Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel. In: 2004 IEEE International Engineering Management Conference (IEEE Cat. No.04CH37574).

Mukhopadhyay, S and Kumar, V and Sharma, A and Chung, T S (2022) Impact of review narrativity on sales in a competitive environment. Production and Operations Management, n/a (n/a).

Murthy, K N and Seshadri, D V R (2011) Kudremukh Iron Ore Company Limited (KIOCL): The Death Knell and Beyond. Vikalpa, 36 (2). pp. 133-142.

Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730.

Muthuraman, B and Sen, A and Gupta, P and Seshadri, D V R and Narus, J A (2006) Understanding the Process of Transitioning to Customer Value Management. Vikalpa, 31 (2). pp. 1-28.

N

Nandkumar, A and Arora, A (2010) Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures. Working Paper. Indian School of Business, Hyderabad.

Narus, J A and Seshadri, D V R (2007) Infosys Technologies Ltd.: Growing Share of a Customer’s Business. Vikalpa, 32 (04).

Nasa, J (2023) Celebrity Gossip Consumption: Novel Antecedents and Consequences. Dissertation thesis, Indian School of Business.

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute. (Submitted)

P

Padigar, M and Pupovac, L and Sinha, A and Srivastava, R K (2022) The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science. ISSN 0092-0703

Park, S J and Lai, G and Seshadri, S (2016) Inventory Sharing in the Presence of Commodity Markets. Production and Operations Management.

Patil, Ashutosh and Borle, Sharad and Singh, S S (2023) An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers. Journal of Business Research, 154. ISSN 0148-2963

Pedada, K and Padigar, M and Sinha, A and Dass, M (2021) Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135. pp. 295-303. ISSN 0148-2963

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science.

Pedada, K and Kutti, K Marketing in Emerging Economies: The Indian Experience. Project Report. Marketing Science Institute. (Submitted)

Pedada, K and Shankar, V and Dass, M The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms. Working Paper. UnSpecified. (Submitted)

Pedada, K and Shankar, V and Dass, M (2018) Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets. Project Report. Indian School of Business. (Submitted)

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