Items where Subject is "Marketing"

A

Agrawal, Y and Anand, V and Arunachalam, S and Varma, V (2021) Hierarchical Model for Goal Guided Summarization of Annual Financial Reports. In: WWW '21: The Web Conference 2021.

Agrawal, Y and Anand, V and Gupta, M and Arunachalam, S and Varma, V (2021) Goal-Directed Extractive Summarization of Financial Reports. In: CIKM '21: The 30th ACM International Conference on Information and Knowledge Management.

AgrawalA, A and Nepstad, D and Chhatre, A (2011) Reducing Emissions from Deforestation and Forest Degradation. Annual Review of Environment and Resources, 36 (1). pp. 373-396. ISSN 1545-2050

Aksoy, L and Banda, S and Harmeling, C and Keiningham, T L and Pansari, A (2021) Marketing’s role in multi-stakeholder engagement. International Journal of Research in Marketing, 39 (2). pp. 445-461. ISSN 0167-8116

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29 (4). pp. 756-769. ISSN 1526-548X

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2009) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Working Paper. SSRN.

Ambulkar, S and Arunachalam, S and Bommaraju, R and Ramaswami, S (2023) Should a firm bring a supplier into the boardroom? Production and Operations Management, 32 (1). pp. 28-44. ISSN 1059-1478

Anderson, J C and Zerrillo, P C and Wang, L O (2008) Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of Business-to-Business Marketing, 13 (4). pp. 29-67. ISSN 1547-0628

Arifoglu, K and Deo, S and Iravani, S M R (2012) Pricing and Strategic Rationing When Selling to Snobbish Consumers. Working Paper. UCL Discovery.

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029. ISSN 1526-548X

Arifoǧlu, K and Deo, S and Iravani, S (2012) Markdowns and Buying Frenzies with Conspicuous Consumers. Working Paper. SSRN.

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing, 95 (2). pp. 144-155. ISSN 1873-3271

Arunachalam, S and Manchiraju, H and Suhag, R and Kopalle, P K (2025) EXPRESS: Social Heart and Business Sense: Translating Corporate Social Responsibility (CSR) into Gross Margin Premium per Mandatory CSR Law in India. Production and Operations Management. ISSN 1059-1478

Arunachalam, S and Ramaswami, S N and Patel, P C and Chai, L (2021) Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing, 39 (3). pp. 927-946. ISSN 0167-8116

Arunachalam, S and Sharma, A (2019) Marketing Analytics. In: Essentials of Business Analytics An Introduction to the Methodology and its Applications. International Series in Operations Research & Management Science, 264 . Springer, Cham, Switzerland, pp. 623-658. ISBN 9783319688374

Arunachalam, S and Venkatesan, R (2020) 19 Omnichannel Strategy. In: The Routledge Companion to Strategic Marketing. Routledge, New York, USA. ISBN 9781138489080

Arunachalam, S and Bahadir, S C and Bharadwaj, S G and Guesalaga, R (2019) New product introductions for low-income consumers in emerging markets. Journal of the Academy of Marketing Science, 48. pp. 914-940. ISSN 1552-7824

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights.

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science, 46. pp. 744-766. ISSN 1552-7824

Ashok, K and Tripathi, A and Arora, S (2024) What Drives and Inhibits Consumers from Adopting Electric Two Wheelers: A Behavioural Reasoning Theory Perspective. Management and Labour Studies. ISSN 0258-042X

B

Bagri, P (2021) The Procrustean Bed Revisited: Ways to Scale 'Physical Service' Platforms. Asian Management Insights, 8 (2). pp. 17-22. ISSN 2315-4284

Bagri, P (2021) A Systematic Approach to Leverage Business Risks. In: SUIC’s 6th International Conference: ‘New Challenges for Art, Design, and Business Management.

Bahadir, S C and Bharadwaj, S and Srivastava, R K (2008) Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72 (6). pp. 49-64. ISSN 1547-7185

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619. ISSN 1478-6990

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160. ISSN 0025-1909

Balasubramanian, N and Ethiraj, S K and Littrell, Ro and Morris, S and Seshadri, D V R and Varma, J R and Zaheer, S and Manikutty, S (2006) Corporation and its Shareholders: What Should B-Schools Teach?. Vikalpa, 31 (2). pp. 99-130. ISSN 2395-3799

Bapna, R and Das, S and Garfinkel, R and Stallaert, J (2008) A market design for grid computing. INFORMS Journal on Computing, 20 (1). pp. 100-111. ISSN 1526-5528

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University.

Bawa, K and Srinivasan, S and Srivastava, R K (1997) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research, 34 (4). pp. 517-525. ISSN 1547-7193

Belk, R and Ghoshal, T (2017) The Kafka quagmire for the poor in India. Journal of Marketing Management, 33 (17-18). pp. 1559-1569. ISSN 1472-1376

Bharadwaj, S and Arunachalam, S and Ananthanarayanan, S (2017) Complementary Roles of PCs and Smartphones in Enabling Digital India. ISB Insights.

Bharadwaj, S and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing, 80 (5). pp. 116-121. ISSN 1547-7185

Bhargava, H and Gangwar, M (2018) On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matter? Operations Research, 66 (6). pp. 1517-1532. ISSN 1526-5463

Bhargava, H K and Gangwar, M (2013) Mobile Telephony Pricing in Emerging Markets. In: INFORMS Conference on Information Systems and Technology,, Minneapolis, MN.

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177. ISSN 1057-7408

Bhattacharya, C (2022) Exploration of Service Transition Strategies – Evidence from IT Systems Integrators. Dissertation thesis, Indian School of Business.

Boichuk, J P and Bommaraju, R and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research, 56 (4). pp. 652-665. ISSN 1547-7193

Bommaraju, R (2017) Essays on Strategic Marketing and Sales. Dissertation thesis, University of Houston.

Bommaraju, R and Arunachalam, S and Hohenberg, S (2021) Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments. Working Paper. University of Texas at Austin.

Bommaraju, R and Ahearne, M and Hall, Z R and Tirunillai, S and Lam, S K (2018) The Impact of Mergers and Acquisitions on the Sales Force. Journal of Marketing Research, 55 (2). pp. 254-264. ISSN 1547-7193

Bommaraju, R and Ahearne, M and Krause, R and Tirunillai, S (2019) Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83 (1). pp. 8-23. ISSN 1547-7185

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124. ISSN 1547-7185

Borah, S B and Mallapragada, G and Bommaraju, R and Venkatesan, R and Thongpapanl, N (2022) Interfirm collaboration and exchange relationships: An agenda for future research. International Journal of Research in Marketing, 39 (2). pp. 603-618. ISSN 0167-8116

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN.

Borle, S and Dholakia, U M and Singh, S S and Westbrook, R A (2007) The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, 26 (5). pp. 711-726. ISSN 1526-548X

Borle, S and Singh, S S and Jain, D C (2008) Customer Lifetime Value Measurement. Management Science, 54 (1). pp. 100-112. ISSN 0025-1909

C

Capon, N and Singh, S S (2018) Essentials of Managing Marketing. Wiley, New Delhi, India. ISBN 9788126567867

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley, New Delhi, India. ISBN 9788126548521

Capon, N and Singh, S S (2010) Managing Marketing: An Applied Approach. Wiley, New Delhi, India. ISBN 9788126548514

Capraro, A J and Broniarczyk, S and Srivastava, R K (2003) Factors influencing the likelihood of customer defection: The role of consumer knowledge. Journal of the Academy of Marketing Science, 31. pp. 164-175. ISSN 1552-7824

Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1. pp. 86-92. ISSN 1479-1889

Carvalho, S W and Samu, S and Sivaramakrishnan, S (2011) The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective. Journal of International Consumer Marketing, 23 (2). pp. 135-150. ISSN 1528-7068

Chakrabarti, R and Sarkar, S (2010) Corporate Governance in an Emerging Market – What Does the Market Trust? Working Paper. Indian School of Business.

Chakravarti, D and Samu, S and Jayashree, K (2011) Intertemporal Consumption Among the Rural Poor of India. In: Asia-Pacific Advances in Consumer Research.

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276. ISSN 1537-5277

Chokkannan, P and Bhavani Shankar, S and Pattusamy, M (2022) The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers. Asia Pacific Journal of Marketing and Logistics, 35 (5). pp. 1187-1205. ISSN 1355-5855

D

Dasari, S and Ebert, F and Tian, S and Singh, S S (2019) RoboNet: Large-Scale Multi-Robot Learning. In: 3rd Conference on Robot Learning.

Davoodi, H R and Dixit, S and Pinter, G (2013) Monetary Transmission Mechanism in the East African Community: An Empirical Investigation. Working Paper. SSRN.

Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3/4). pp. 145-157. ISSN 0967-3237

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4). pp. 8-19. ISSN 1547-7185

Deo, S and Corbett, C (2009) Cournot Competition Under Yield Uncertainty: The Case of the U.S. Influenza Vaccine Market. Manufacturing & Service Operations Management, 11 (4). pp. 563-576. ISSN 1526-5498

Deo, S and Gurvich, I (2011) Centralized vs. Decentralized Ambulance Diversion: A Network Perspective. Management Science, 57 (7). pp. 1300-1319. ISSN 1526-5501

Deo, S and Singh, S and Raghuram, G and Choudhari, S (2009) Adani Wilmar Limited (AWL). Asian Case Research Journal, 13 (1). pp. 157-176. ISSN 1793-6772

Desai, P and Jindal, P (2024) Getting a Break in Bargaining: An Upside of Time Delays. Marketing Science. ISSN 0732-2399 (Submitted)

Desai, P S and Jindal, P (2023) Better with buy now, pay later?: A competitive analysis. Quantitative Marketing and Economics. ISSN 1570-7156

Dholakia, U M and Singh, S S and Westbrook, R A (2010) Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry. Journal of Service Research, 13 (4). pp. 362-378. ISSN 1552-7379

Dubé, J P and Hitsch, G J and Jindal, P (2014) The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption. Quantitative Marketing and Economics, 12 (4). pp. 331-377. ISSN 1570-7156

F

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907. ISSN 0018-8670

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45. ISSN 1547-7185

G

Galande, A S (2018) An Analysis of Firm Related Communications using a Marketing Lens. Dissertation thesis, Indian School of Business.

Galande, A and Satyavageeswaran, P and Voleti, S (2016) Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach. Working Paper. SSRN.

Gangwar, M (2009) Optimal pricing strategies under consumer stockpiling and store loyalty. Dissertation thesis, The University of Texas at Dallas.

Gangwar, M and Bhargava, H K (2023) Pricing on-demand services: Alternative ways of combining usage and access fees. Production and Operations Management, 32 (1). pp. 11-27. ISSN 1937-5956

Gangwar, M and Kumar, N and Rao, R C (2021) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Marketing Science, 40 (3). pp. 395-591. ISSN 1526-548X

Gangwar, M and Kumar, N S and Rao, R C (2015) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Working Paper. SSRN.

Gangwar, M and Rao, V R (2020) Pricing Strategies. In: The Routledge Companion to Strategic Marketing. 1st ed. Routledge, New York, USA. ISBN 9781351038669

Gangwar, M and Goodrum, P (2003) A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry. NIST Special Publication SP. pp. 281-286. ISSN 2413-5844

Gangwar, M and Goodrum, P M (2005) The effect of time on safety incentive programs in the US construction industry. Construction Management and Economics, 23 (8). pp. 851-859. ISSN 1466-433X

Gangwar, M and Kumar, N and Rao, R C (2014) Consumer stockpiling and competitive promotional strategies. Marketing Science, 33 (1). pp. 94-113. ISSN 1526-548X

Gangwar, M and Kumar, N S (2010) Pricing Strategies When and Why to Offer Shallow or Deep Discounts? Working Paper. Indian School of Business, Hyderabad.

Garg, T and Bhardwaj, M and Deo, S (2020) Role of community health workers in improving cost efficiency in an active case finding tuberculosis programme: an operational research study from rural Bihar, India. BMJ Open, 10 (10). pp. 1-10. ISSN 2044-6055

Geis, G S (2009) The space between markets and hierarchies. Virginia Law Review, 95 (1). pp. 99-153. ISSN 1942-9967

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191. ISSN 1573-059X

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577. ISSN 1547-7193

Gondi, A R (2022) Essays on Threat of Employee Mobility and Firm Countervailing Strategies. Dissertation thesis, Indian School of Business.

Goodrum, P M and Gangwar, M (2004) Examination of the Effectiveness and Long-Term Impact of Safety Incentive Programs in Construction. In: ASSE Professional Development Conference and Exposition, 7-10 June, 2004, Las Vegas, Nevada.

Goodrum, P M and Gangwar, M (2004) Safety incentives. Professional Safety. pp. 1-11.

Goodrum, P M and Gangwar, M (2004) The relationship between changes in equipment technology and wages in the US construction industry. Construction Management and Economics, 22 (3). pp. 291-301. ISSN 1466-433X

Gupta, P and Steward, M and Narus, J A and Seshadri, D V R (2021) Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel. Vikalpa: The Journal for Decision Makers, 46 (4). pp. 197-208. ISSN 0256-0909

Gupta, S and Leszkiewicz, A and Kumar, V and Bijmolt, T and Potapov, D (2020) Digital Analytics: Modeling for Insights and New Methods. Journal of Interactive Marketing, 51 (1). pp. 26-43. ISSN 1094-9968

H

Han, J K and Kim, N and Srivastava, R K (1998) Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4). pp. 30-45. ISSN 1547-7185

Hanssens, D M and Rust, R T and Srivastava, R K (2009) Marketing Strategy and Wall Street: Nailing down Marketing's Impact. Journal of Marketing, 73 (6). pp. 115-118. ISSN 1547-7185

Haynes, K E and Phillips, F Y and Srivastava, R K (1997) Uncertainty as a Management Evaluation Tool for Infrastructure Projects. In: Regional Science: Perspectives for the Future. Palgrave Macmillan UK, London, UK, pp. 127-143. ISBN 9781349255160

Hewett, K and Hult, G T M and Mantrala, M K and Nim, N and Pedada, K (2022) Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions. International Journal of Research in Marketing, 39 (2). pp. 619-638. ISSN 0167-8116

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598. ISSN 0098-9258

Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38. ISSN 1552-7379

Hollebeek, L D and Kumar, V and Srivastava, R K (2020) From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research, 25 (2). pp. 328-343. ISSN 1552-7379

Hollebeek, L D and Kumar, V and Srivastava, R K and Clark, M K (2023) Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51 (1). pp. 23-49. ISSN 0092-0703

Hollebeek, L D and Srivastava, R K (2022) Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity. In: APA handbook of consumer psychology. American Psychological Association, Washington, USA, pp. 609-619. ISBN 9781433838392

Hollebeek, L D and Srivastava, R K and Chen, T (2019) Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47 (1). p. 186. ISSN 0092-0703

Houlder, D and Nandkishore, D (2017) Tactics for Turbulent Times. London Business School Review, 28 (3). pp. 44-45. ISSN 2057-1607

Houlder, D and Nandkishore, D and Sarkar, S (2018) Return of the Dinosaurs. London Business School Review, 29 (1). pp. 46-49. ISSN 2057-1607

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296. ISSN 1552-7379

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) Executive Summary: Involving Consumers in New Product Development. Business Strategy Review, 22 (4). p. 74. ISSN 2057-1615

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26. ISSN 1557-7805

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 0305-0483

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3). pp. 469-494. ISSN 1540-5915

Huff, D L and Lutz, J M and Srivastava, R K (1988) A Geographical Analysis of the Innovativeness of States. Economic Geography, 64 (2). pp. 137-146. ISSN 1944-8287

I

Isaac, M S and Vinoo, P (2023) Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process. Journal of Consumer Psychology, 33 (3). pp. 575-582. ISSN 1057-7408

J

Jain, D C and Singh, S S (2013) Modeling Sources of Heterogeneity in Customer Lifetime Purchase Behavior. Working Paper. INSEAD.

Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46. ISSN 1520-6653

Jain, L C and Makhija, R and Mookerjee, A and Mysore, V and Raghavan, A and Ramachandran, J and Rao, A and Roy, S and Shah, A and Viswanathan, R and Vora, A and Seshadri, D V R (2006) Understanding India from a Business Perspective: Opportunities and Challenges for MNCs. Vikalpa, 31 (3). pp. 95-119. ISSN 2395-3799

Jensen, L D and Patryluk, C and Vinoo, P and Campbell, L (2022) How dark personalities gain workplace influence: A replication and extension. Personality and Individual Differences, 190: 111515. ISSN 0191-8869

Jindal, P (2022) Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations. Journal of Marketing Research, 59 (3). pp. 578-599. ISSN 0022-2437

Jindal, P (2015) Risk Preferences and Demand Drivers of Extended Warranties. Marketing Science, 34 (1). pp. 39-58. ISSN 0732-2399

Jindal, P and Aribarg, A (2021) The Importance of Price Beliefs in Consumer Search. Journal of Marketing Research, 58 (2). pp. 321-342. ISSN 0022-2437

Jindal, P and Newberry, P (2022) The Profitability of Revenue-Based Quotas Under Price Negotiation. Management Science, 68 (2). pp. 917-940. ISSN 0025-1909

Jindal, P and Newberry, P (2018) To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations. Journal of Marketing Research, 55 (6). pp. 832-851. ISSN 0022-2437

Jindal, P and Zhu, T and Chintagunta, P and Dhar, S (2020) Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types. Journal of Marketing, 84 (2). pp. 114-132. ISSN 0022-2429

John, G and Viswanathan, M and Ghosh, M (2019) A transaction cost approach to channel design with application to multichannels settings. In: Handbook of Research on Distribution Channels. Edward Elgar Publishing, Cheltenham, UK, pp. 379-404. ISBN 9780857938602

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58. ISSN 2315-4284

Joshi, S and Krishnan, R and Mani, D (2020) Pricing your outsourcing contract in uncertainty. Other. Strategic Finance.

K

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research, 9. pp. 251-256. ISSN 0098-9258

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349. ISSN 1873-8001

Kamakura, W A and Srivastava, R K (1986) An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences. Marketing Science, 5 (3). pp. 199-218. ISSN 1526-548X

Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434. ISSN 1547-7193

Kameshwaran, S and Benyoucef, L (2008) Optimal buying from online retailers offering total value discounts. In: 10th International Conference on Electronic Commerce 2008, ICEC'08, 19-22, August 2008, Innsbruck; Austria.

Kaur, P and Ramaswami, S N and Bommaraju, R (2021) The Chief Marketing Officer: an antidote to myopic earnings management practices. Marketing Letters, 32. pp. 165-178. ISSN 0923-0645

Kim, F D and Srivastava, R K (2024) Backcasting from the Future: Strategies for Accelerating and De-Risking Discontinuous Innovations. California Management Review. ISSN 2162-8564

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research, 55 (1). pp. 48-68. ISSN 1547-7193

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2). pp. 95-111. ISSN 1873-8001

Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18. ISSN 1526-5501

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279. ISSN 1873-5509

Kim, N and Pae, J H and Han, J K and Srivastava, R K (2010) Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3). pp. 473-484. ISSN 1873-2062

Kim, N and Srivastava, R K (1998) Managing Intraorganizational Diffusion of Technological Innovations. Industrial Marketing Management, 27 (3). pp. 229-246. ISSN 1873-2062

Kim, N and Srivastava, R K (2007) Modeling cross-price effects on inter-category dynamics: The case of three computing platforms. Omega, 35 (3). pp. 290-301. ISSN 1873-5274

Kim, N and Srivastava, R K and Han, J K (2001) Consumer Decision Making in a Multi-Generational Choice Set Context. Journal of Business Research, 53 (3). pp. 123-136. ISSN 1873-7978

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Kopalle, P K and Gangwar, M and Kaplan, A and Ramachandran, D and Reinartz, W and Rindfleisch, A (2022) Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International Journal of Research in Marketing, 39 (2). pp. 522-540. ISSN 0167-8116

Kopalle, P K and Gangwar, M and Uppal, A (2024) Commentary on “AI is Changing the World: For Better or for Worse?”. Journal of Macromarketing, 44 (4). pp. 886-891. ISSN 0276-1467

Kopalle, P K and Pauwels, K and Akella, L Y and Gangwar, M (2023) Dynamic pricing: Definition, implications for managers, and future research directions. Journal of Retailing, 99 (4). pp. 580-593. ISSN 0022-4359

Krafft, M and Kumar, V and Harmeling, C and Singh, S and Zhu, T and Chen, J and Duncan, T and Fortin, W and Rosa, E (2021) Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97 (1). pp. 133-149. ISSN 0022-4359

Kumar, V and D. Hollebeek, L and Sharma, A and Rajan, B and Srivastava, R K (2025) Responsible stakeholder engagement marketing. Journal of Business Research, 189. p. 115143. ISSN 0148-2963

Kumar, V and Ramachandran, D (2021) Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing. International Journal of Research in Marketing, 38 (2). pp. 402-424. ISSN 0167-8116

Kumar, V and Saboo, A R and Agarwal, A and Kumar, B (2020) Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry. Production and Operations Management, 29 (1). pp. 192-213. ISSN 1059-1478

Kumar, V and Srivastava, R K (2020) New perspectives on business model innovations in emerging markets. Journal of the Academy of Marketing Science, 48 (5). pp. 815-825. ISSN 0092-0703

Kumar, V and Srivastava, R K (2022) Value Creation and Value Appropriation. Journal of Creating Value, 8 (2). pp. 160-170. ISSN 2394-9643

Kumar, V and Vannan, M (2021) It takes two to tango: Statistical modeling and machine learning. Journal of Global Scholars of Marketing Science, 31 (3). pp. 296-317. ISSN 2163-9159

Kumar, V. and Borah, S B and Sharma, A and Akella, L Y (2021) Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52 (3). pp. 363-387. ISSN 0047-2506

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25. ISSN 1547-7185

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing, 82 (1). pp. 1-19. ISSN 1547-7185

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390. ISSN 0098-9258

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225. ISSN 1547-7193

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science, 47. pp. 747-769. ISSN 1552-7824

Kumar, V and Pansari, A (2016) National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer. Journal of International Marketing, 24 (1). pp. 1-21. ISSN 1547-7215

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160. ISSN 1552-7824

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167. ISSN 1873-7978

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68. ISSN 1547-7185

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69. ISSN 2054-7552

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814. ISSN 1526-548X

Kumar, V. (2018) Transformative Marketing: The Next 20 Years. Journal of Marketing, 82 (4). pp. 1-12. ISSN 1547-7185

L

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138. ISSN 1552-7379

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. ISSN 0098-9258

Loo, G and Sindhwani, S and Jing, C and Loo, T (2011) Brand Hong Kong. In: City Branding: Theory and Cases. Palgrave Macmillan UK, London, UK, pp. 157-161. ISBN 9780230294790

M

Mahajan, V and Muller, E and Srivastava, R K (1990) Determination of Adopter Categories by Using Innovation Diffusion Models. Journal of Marketing Research, 27 (1). pp. 37-50. ISSN 0022-2437

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235. ISSN 1540-5885

Maital, S and Seshadri, D V R (2017) Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World. Sage Publishing, New Delhi, India. ISBN 9789386062369

Maital, S and Prakhya, S and Seshadri, D V R (2008) Bridging the Chasm between Management Education, Research, and Practice: Moving Towards the ‘Grounded Theory’ Approach. Vikalpa, 33 (1). pp. 1-18. ISSN 2395-3799

Maital, S and Ravid, S and Seshadri, D V R and Dumanis, A (2008) Toward a Grounded Theory of Effective Business Incubation. Vikalpa, 33 (4). pp. 1-14. ISSN 2395-3799

Malika, M (2020) Essays in Individual Differences in Consumer Behavior. Dissertation thesis, Indian School of Business.

Mallapragada, G and Bommaraju, R and Kumar, A and Pedada, K (2025) EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice. Journal of Marketing Research. ISSN 0022-2437

Maltz, E and Srivastava, R K (1997) Managing retailer-supplier partnerships with EDI: Evaluation and implementation. Long Range Planning, 30 (6). pp. 862-876. ISSN 1873-1872

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X

McInish, T H and Srivastava, R K (1984) Ex-Ante Expectations and Portfolio Selection. The Financial Review, 19 (1). pp. 84-96. ISSN 1540-6288

McInish, T H and Srivastava, R K (1982) Multidimensionality of Locus of Control for Common Stock Investors. Psychological Reports, 51 (2). pp. 361-362. ISSN 0033-2941

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). pp. 251-263. ISSN 1872-7719

Mcinish, T H and Srivastava, R K (1982) The determinants of investment in collectibles: A probit analysis. Journal of Behavioral Economics, 11 (2). 123 - 134. ISSN 1878-5360

Mehra, A and Sajeesh, S and Voleti, S (2020) Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management, 29 (4). pp. 882-892. ISSN 1059-1478

Mehra, A and Kumar, S and Raju, J S (2012) Showrooming and the competition between store and online retailers. In: 22nd Workshop on Information Technologies and Systems, 15-16 December 2012, United States.

Mehra, A and Sajeesh, S and Voleti, S (2016) Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets. Working Paper. SSRN.

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615. ISBN 9783319455952

Mukherjee, T and Jha, B and Seshadri, D V R and Tripathy, A (2004) Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel. In: 2004 IEEE International Engineering Management Conference (IEEE Cat. No.04CH37574).

Mukhopadhyay, S and Kumar, V and Sharma, A and Chung, T S (2022) Impact of review narrativity on sales in a competitive environment. Production and Operations Management, 31 (6). pp. 2538-2556. ISSN 1937-5956

Murthy, K N and Seshadri, D V R (2011) Kudremukh Iron Ore Company Limited (KIOCL): The Death Knell and Beyond. Vikalpa: The Journal for Decision Makers, 36 (2). pp. 119-132. ISSN 0256-0909

Murthy, K N and Seshadri, D V R (2011) Kudremukh Iron Ore Company Limited (KIOCL): The Death Knell and Beyond. Vikalpa, 36 (2). pp. 133-142. ISSN 2395-3799

Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730. ISSN 1547-7193

Muthuraman, B and Sen, A and Gupta, P and Seshadri, D V R and Narus, J A (2006) Understanding the Process of Transitioning to Customer Value Management. Vikalpa, 31 (2). pp. 1-28. ISSN 2395-3799

N

Nandkumar, A and Arora, A (2010) Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures. Working Paper. Indian School of Business.

Narus, J A and Seshadri, D V R (2007) Infosys Technologies Ltd.: Growing Share of a Customer’s Business. Vikalpa, 32 (04). pp. 127-146. ISSN 2395-3799

Nasa, J (2023) Celebrity Gossip Consumption: Novel Antecedents and Consequences. Dissertation thesis, Indian School of Business.

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute.

P

Padigar, M and Pupovac, L and Sinha, A and Srivastava, R K (2022) The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50. pp. 1277-1298. ISSN 0092-0703

Park, S J and Lai, G and Seshadri, S (2016) Inventory Sharing in the Presence of Commodity Markets. Production and Operations Management, 25 (7). pp. 1245-1260. ISSN 1937-5956

Patil, Ashutosh and Borle, Sharad and Singh, S S (2023) An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers. Journal of Business Research, 154: 113254. pp. 1-14. ISSN 0148-2963

Paulich, B J and Kumar, V (2021) Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49 (6). pp. 1222-1242. ISSN 0092-0703

Pedada, K and Padigar, M and Sinha, A and Dass, M (2021) Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135. pp. 295-303. ISSN 0148-2963

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science, 48. pp. 826-847. ISSN 1552-7824

Pedada, K and Shankar, V and Dass, M (2018) Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets. Project Report. Indian School of Business.

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Virginia,USA, pp. 107-110. ISBN 9783319173948

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis, Burlington, USA. ISBN 9780750678490

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). pp. 103-106. ISSN 0148-2963

Petersen, J A and Kumar, V and Polo, Y and Sese, F J (2018) Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science, 46 (5). pp. 813-836. ISSN 1552-7824

Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). pp. 255-268. ISSN 1552-7824

Phillips, F Y and Srivastava, R K and Springer, R E (1991) Project valuation and scheduling with recourse. In: Technology Management : the New International Language, 27-31 Oct, 1991.

Pingali, S R (2021) Digital Transformation Journey for Small and Medium Enterprises in Growth Economies - Antecedents and Consequences. Dissertation thesis, Indian School of Business.

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2 (1). pp. 83-102. ISSN 1546-5616

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30. ISSN 1873-8001

R

Ramachandran, K (2003) How dotcoms can be winners: A customer dissatisfaction approach to analysis. Venture Capital, 5 (3). pp. 191-216. ISSN 1464-5343

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science, 44. pp. 770-790. ISSN 1552-7824

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37. pp. 97-116. ISSN 1552-7824

Ramaswami, S N and Srivastava, R K and McInish, T H (1992) An exploratory study of portfolio objectives and asset holdings. Journal of Economic Behavior and Organization, 19 (3). pp. 285-306. ISSN 1879-1751

Ranganathan, R and Ghosh, A and Rosenkopf, L (2018) Competition–cooperation interplay during multifirm technology coordination: The effect of firm heterogeneity on conflict and consensus in a technology standards organization. Strategic Management Journal, 39 (12). pp. 3193-3221. ISSN 1097-0266

Rao, R S and Viswanathan, M and John, G and Kishore, S (2021) EXPRESS: Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research, 58 (4). pp. 686-704. ISSN 1547-7193

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208. ISSN 1466-4488

Ravindran, K and Susarla, A and Mani, D and Gurbaxani, V (2015) Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing. Information Systems Research, 26 (2). pp. 379-397. ISSN 1047-7047

Rego, L and Brady, M and Leone, R and Roberts, J and Srivastava, C and Srivastava, R K (2021) Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention. International Journal of Research in Marketing, 39 (2). pp. 583-602. ISSN 0167-8116

Rishabh, A (2022) ON PEERS AND AGENT CHOICE. Dissertation thesis, Indian School of Business.

Roy, A (2020) Digital Resource Scarcity Affects Online Purchase Intent: the Moderating Role of Message Framing. In: Society for Consumer Psychology Annual Conference.

Roy, A (2021) Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information. In: Association for Consumer Research Annual Conference.

Roy, A (2020) Paying For Free Products Stops Consumers From Committing to Other Brands: Role of Perceived Control. In: Association for Consumer Research Annual Conference.

Roy, A and Mukherjee, A (2023) The effect of perceived control on local consumption. Psychology & Marketing, 40 (9). pp. 1757-1772. ISSN 0742-6046

Roy, A and Ortiz, M (2023) Is it risky to subscribe? Perceived control and subscription choice. Psychology & Marketing, 40 (2). pp. 365-372. ISSN 0742-6046

Rust, R T and Ambler, T and Carpenter, G S and Kumar, V and Srivastava, R K (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68 (4). pp. 76-89. ISSN 1547-7185

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Saboo, A R and Kumar, V and Anand, A (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes. Journal of Marketing, 81 (6). pp. 42-61. ISSN 1547-7185

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939. ISSN 1540-1979

Samu, S and Bhatnagar, N (2008) The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 237-250. ISSN 1465-4520

Samu, S and Krishnan, H S (2010) Brand related information as context: The impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science, 38 (4). pp. 456-470. ISSN 1552-7824

Samu, S and Lyndem, P K and Litz, R A (2012) Impact of brand-building activities and retailer-based brand equity on retailer brand communities. European Journal of Marketing, 46 (11). pp. 1581-1601. ISSN 1758-7123

Samu, S and Wymer, W (2014) Cause marketing communications: Consumer inference on attitudes towards brand and cause. Journal of Marketing, 48 (7/8). pp. 1333-1353. ISSN 1547-7185

Samu, S and Wymer, W (2009) The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62 (4). pp. 432-440. ISSN 1178-8933

Satyavageeswaran, P (2018) Essays in Customer Engagement. Dissertation thesis, Indian School of Business.

Schroeder, J E (2012) Critical marketing: Insights for informed research and teaching. In: Critical Marketing: Defining the Field. Taylor and Francis, Amsterdam, Netherland, pp. 18-29. ISBN 9781136412912

Sen, R and Singh, S S and Borle, S (2012) Open source software success: Measures and analysis. Decision Support Systems, 52 (2). pp. 364-372. ISSN 1873-5797

Sepehri, A and Duclos, R and Kristofferson, K and Vinoo, P and Elahi, H (2021) The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself. Journal of Consumer Psychology, 31 (3). pp. 612-620. ISSN 1057-7408

Seshadri, D V R and Maital, S (2021) So that all may see: How L V Prasad Eye Institute evolved as a caring organisation. L V Prasad Eye Institute, Hyderabad, India. ISBN 9781685090708

Seshadri, D V R and Sasidhar, K (2017) Creating Grassroots Leaders through DHAN's Unique Leadership Model. [Teaching Resource]

Seshadri, D V R (2011) Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India. Asian Case Research Journal, 15 (01). pp. 37-62. ISSN 1793-6772

Seshadri, D V R (2007) Understanding New Venture Failure due to Entrepreneur-Organization Goal Dissonance. Vikalpa, 32 (1). pp. 55-74. ISSN 2395-3799

Seshadri, D V R and Jane, H (2005) Air Deccan: Revolutionizing the Indian Skies. South Asian Journal of Management, 12 (4). pp. 94-125. ISSN 2789-8512

Seshadri, D V R and Raghavan, A and Hegde, S (2007) Business Ethics: The Next Frontier for Globalizing Indian Companies. Vikalpa, 32 (3). pp. 61-80. ISSN 2395-3799

Seshadri, D V R and Tripathy, A (2006) Innovation through Intrapreneurship: The Road Less Travelled. Vikalpa, 31 (1). pp. 17-30. ISSN 2395-3799

Seshadri, D V R and Tripathy, A (2006) Reinventing a Giant Corporation: The Case of Tata Steel. Vikalpa, 31 (3). pp. 131-146. ISSN 2395-3799

Seshadri, D.V.R. (2010) Zyme: Building a speciality IT services firm: In conversation with Chandran Sankaran, Founder and CEO, Zyme Solutions. IIMB Management Review, 22 (1). pp. 25-31. ISSN 2212-4446

Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., Cheltenham, UK, pp. 318-335. ISBN 9781849800983

Sharma, A and Kumar, V and Borah, S B and Adhikary, A (2022) Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? Journal of International Business Studies, 53. pp. 850-878. ISSN 0047-2506

Sharma, A (2011) Take-off of online marketing: Casting the next generation strategies. Business Strategy Series, 12 (4). pp. 202-208. ISSN 1751-5645

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25 (2). pp. 1-24. ISSN 1547-7215

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56 (3). pp. 439-458. ISSN 1547-7193

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies, 50. pp. 365-392. ISSN 1478-6990

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing, 85 (5). pp. 66-85. ISSN 1547-7185

Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). pp. 57-62. ISSN 1873-6068

Shocker, A D and Srivastava, R K and Ruekert, R W (1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research, 31 (2). pp. 149-158. ISSN 1547-7193

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge, Burlington, USA. ISBN 9780750678490

Singh, R and Seshadri, D V R (2012) Tiger, tiger, burning bright! Will India’s tiger economy stimulate its business marketing space? Journal of Business & Industrial Marketing, 27 (3). ISSN 0885-8624

Singh, S S (2003) Customer lifetime value analysis. Dissertation thesis, Northwestern University.

Singh, S S and Jain, D C (2013) Evaluating Customer Relationships: Current and Future Challenges. Working Paper. SSRN.

Singh, S S and Sen, R and Borle, S (2022) Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects. Journal of Marketing Research, 59 (1). pp. 230-249. ISSN 0022-2437

Singh, A K and Nayak, M and Seshadri, D V R (2013) Marketing “Value” to Price-Sensitive Customers during the Tendering Process. Vikalpa, 38 (4). pp. 49-68. ISSN 2395-3799

Singh, N and Baack, D and Pereira, A and Baack, D (2008) Culturally customizing websites for US Hispanic online consumers. Journal of Advertising Research, 48 (2). pp. 224-234. ISSN 1740-1909

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881. ISSN 1520-6793

Singh, S S and Borle, S and Jain, D C (2009) A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. QME, 7 (2). pp. 181-205. ISSN 1573-711X

Singh, S S and Dholakia, U M and Borle, S (2015) Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org. Working Paper. SSRN.

Singh, S S and Jain, D C (2013) Measuring Customer Lifetime Value: Models and Analysis. Working Paper. SSRN.

Singh, S S and Jain, D C and Krishnan, T V (2008) Research Note—Customer Loyalty Programs: Are They Profitable? Management Science, 54 (6). pp. 1205-1211. ISSN 0025-1909

Sinha, A and Bagri, P and Pedada, K and Srivastava, R K (2022) Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping? Working Paper. SSRN.

Sinha, A and Pedada, K and Purkayastha, A and Srivastava, R K and Balani, S (2022) Digital Transformation as Disruptive Strategy: Using data and disruptive technology to unlock growth, build resilience, and create shareholder value. California Management Review. ISSN 2162-8564

Sinha, A and Purkayastha, A and Srivastava, R K (2022) Harnessing Artificial Intelligence and Disruptive Technologies to Benefit Society: We must understand the positive and negative effects of technological innovation. California Management Review. ISSN 2162-8564

Srivastava, R K (2020) Optimising advertisement effectiveness - a bridge positioning approach. International Journal of Business and Data Analytics, 1 (4). p. 371. ISSN 2515-9100

Srivastava, R K (2022) Rethinking Management Education in Dynamic and Uncertain Markets: Educating Future Leaders for Resilience and Agility. In: Business School Leadership and Crisis Exit Planning. Cambridge University Press, Cambridge, UK, pp. 179-196. ISBN 9781316514450

Srivastava, R K and Thomas, G M (2016) The Future of Branding. Sage, New Delhi, India. ISBN 9789351503163

Srivastava, R K (2014) Leveraging market-based assets to de-risk the firm's operations. Asian Management Insights, 1 (2). pp. 34-40. ISSN 2315-4284

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research, 8. pp. 106-111. ISSN 0098-9258

Srivastava, R K and Alpert, M I and Shocker, A D (1984) A Customer-Oriented Approach for Determining Market Structures. Journal of Marketing, 48 (2). pp. 32-45. ISSN 1547-7185

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802. ISSN 1557-1211

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