Private label strategies - Myths and realities

Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., Cheltenham, UK, pp. 318-335. ISBN 9781849800983

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Publisher URL: http://www.e-elgar.co.uk/bookentry_main.lasso?id=1...

Item Type:	Book Chapter
Subjects:	Marketing
Date Deposited:	24 Nov 2014 15:08
Last Modified:	29 May 2023 08:18
URI:	https://eprints.exchange.isb.edu/id/eprint/328

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