Private label strategies - Myths and realities

Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., pp. 318-335. ISBN 9781849800983

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ISB Creators:
ISB CreatorsORCiD
Raju, J SUNSPECIFIED
Item Type: Book Chapter
Uncontrolled Keywords: Private label strategies ; Marketing
Subjects: Marketing
Depositing User: Users 13 not found.
Date Deposited: 24 Nov 2014 15:08
Last Modified: 24 Nov 2014 15:22
URI: http://eprints.exchange.isb.edu/id/eprint/328
Publisher URL: http://www.e-elgar.co.uk/bookentry_main.lasso?id=1...
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