On bundling and pricing of the service with the product

Kameshwaran, S and Viswanadham, N and Desai, V (2007) On bundling and pricing of the service with the product. In: 3rd IEEE International Conference on Automation Science and Engineering, 22-27, September 2007, USA.

Full text not available from this repository. (Request a copy)

Abstract

Integration of service with product is considered as one of the innovative supply chain initiatives of the next decade. In this paper we consider the problem of product-service bundling and pricing. The product and service are two different, but related markets. We consider a complex durable product, which is economically attractive to maintain and service, than to replace. We show that a manufacturing firm that intends to bundle its service with the product, should take into account the other players in the service market as well as the product market. The problem of bundling and pricing are considered for two product market structures: monopoly and duopoly. In the monopoly case, the decision framework is an optimization problem, whereas for the duopoly, the strategic interactions of the two firms are modeled as a two stage non cooperative game. These decision frameworks enable the manufacturing firms to decide upon the product-service bundling and pricing. ©2007 IEEE.

ISB Creators:
ISB CreatorsORCiD
Kameshwaran, SUNSPECIFIED
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Durable products; Manufacturing firms; Monopoly; Product-service bundling
Subjects: Business and Management
Depositing User: Ilammaran A
Date Deposited: 28 Oct 2014 12:25
Last Modified: 28 Oct 2014 12:28
URI: http://eprints.exchange.isb.edu/id/eprint/36
Publisher URL: http://dx.doi.org/10.1109/COASE.2007.4341685
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 36 Statistics for this ePrint Item