The culturally customized web site
Singh, N and Pereira, A (2005) The culturally customized web site. Routledge, Burlington, USA. ISBN 9780750678490
Full text not available from this repository. (Request a copy)Abstract
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural
aspects of international website design, honing in on three objectives:* First, to present a
review and survey results on standardization/localization issues on the web* Second, to
present a scientifically tested framework to design culturally adapted international websites,
and provide marketers and web designers with practical web localization tools* Third, to
show readers the power and effectiveness of culturally customized websites.
| Item Type: | Book |
|---|---|
| Subjects: | Information Systems Marketing |
| Date Deposited: | 17 Jun 2015 18:13 |
| Last Modified: | 25 May 2023 06:05 |
| URI: | https://eprints.exchange.isb.edu/id/eprint/428 |
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