The culturally customized web site

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490

Full text not available from this repository. (Request a copy)

Abstract

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websites.

Affiliation: Saint Louis University, Missouri, USA
ISB Creators:
ISB CreatorsORCiD
Pereira, AUNSPECIFIED
Item Type: Book
Subjects: Information Systems
Marketing
Depositing User: Users 11 not found.
Date Deposited: 17 Jun 2015 18:13
Last Modified: 17 Jun 2015 18:13
URI: http://eprints.exchange.isb.edu/id/eprint/428
Publisher URL:
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 428 Statistics for this ePrint Item