The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis.

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Abstract

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira attempt to go much further than the mere “localization” of web content. They posit that websites must now be culturally customized with design features that refl ect the cultural values of the user. By accounting for the values of customers from specifi c countries and cultures, website operators can meet the enormous challenge of drawing customers to the site and building trust and loyalty with customers.

Affiliation: Saint Louis University, Missouri, USA
ISB Creators:
ISB CreatorsORCiD
Pereira, AUNSPECIFIED
Item Type: Book
Subjects: Marketing
Information Technology and Economy
Depositing User: Users 11 not found.
Date Deposited: 17 Jun 2015 18:25
Last Modified: 17 Jun 2015 18:25
URI: http://eprints.exchange.isb.edu/id/eprint/429
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