The Engaged Classroom: A Successful Lead User Innovation

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

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Abstract

This paper draws on the concept of “lead users” to illustrate the development of an innovative tool for interactive learning inside the classroom and the management of content and delivery outside the classroom. The lead user method for innovative products and services was first introduced by Eric Von Hippel (Von Hippel 1986); it offers an unique approach to breakthrough products and services by collecting information on market needs and solutions from “lead user” customers.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Pereira, AUNSPECIFIED
Item Type: Conference or Workshop Item (Paper)
Subjects: Business Innovation
Marketing
Depositing User: Users 11 not found.
Date Deposited: 17 Jun 2015 18:47
Last Modified: 17 Jun 2015 18:47
URI: http://eprints.exchange.isb.edu/id/eprint/431
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