Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India

Seshadri, D V R (2011) Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India. Asian Case Research Journal, 15 (01). pp. 37-62.

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Abstract

The case describes XGen Technologies (name disguised), an India-based IT Enabled Services (ITES) company having to grapple with the issues of linear growth. The company's headcount had touched a whopping 40,000 and managing such a large setup was becoming a severe challenge, putting immense pressure on Partha Sen, the CEO, to adopt an innovative business model to sustain historical growth rates of revenue and profitability. This situation was similar to what most Indian ITES companies faced: they had been clocking impressive growth, yet there were concerns about the future. The case then describes some of the strategies that software companies have been adopting in order to achieve greater non-linearity in their business. In particular, the case concentrates on Zyme Solutions, Inc., a fully outsourced hosted data service provider to the high-tech vertical market, which has built as a non-linear business from the ground up, without the legacy of the linear business models to contend with. Students are put in the place of Partha Sen, having to decide on an approach that established companies like XGen could adopt to transit to a non-linear model.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Seshadri, D V RUNSPECIFIED
Item Type: Article
Additional Information: The research article was published by the author with the affiliation of IIM Bangalore.
Uncontrolled Keywords: XGen Technologies, Partha Sen, ITES, Zyme Solutions, Inc
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 08 Apr 2019 13:34
Last Modified: 08 Apr 2019 13:34
URI: http://eprints.exchange.isb.edu/id/eprint/772
Publisher URL: https://doi.org/10.1142/S0218927511001460
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0218-9275/
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