Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World

Maital, S and Seshadri, D V R (2017) Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World. Sage Publishing.

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Abstract

In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries. Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, many of which have been until now rather opaque for non-economists, that empower them to think independently, swim against the tide (when warranted), and at times enter markets when everyone else is abandoning them. It will provide managers a holistic picture of the global marketplace and the systemic risks it conceals. Throughout this book, readers will find numerous case studies, illustrating how smart managers transform risk into opportunity, as well as numerous action learning exercises, to help readers test whether they understand the eight tools well enough to employ them and through them achieve important insights.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Seshadri, D V RUNSPECIFIED
Item Type: Book
Uncontrolled Keywords: Business & Management, International Business & Management, Marketing Strategy & Theory
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 12 Apr 2019 12:27
Last Modified: 12 Apr 2019 12:32
URI: http://eprints.exchange.isb.edu/id/eprint/820
Publisher URL: https://in.sagepub.com/en-in/sas/smartonomics/book...
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