The Future of Marketing in a Multi-channel and Multi-screen World

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute. (Submitted)

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Affiliation: Indian School of Business
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ISB CreatorsORCiD
Pedada, Khttps://orcid.org/0000-0003-0252-8653
Item Type: Monograph (Project Report)
Additional Information: The research article was published by the author with the affiliation of Rawls College of Business
Uncontrolled Keywords: Marketing, Multi Channels
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 12 Apr 2019 12:53
Last Modified: 12 Apr 2019 12:53
URI: http://eprints.exchange.isb.edu/id/eprint/825
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