A Model of U.S. Automobile Demand
Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.
Full text not available from this repository. (Request a copy)Abstract
The general theory of psychological economics proposed by George Katona [1951, 1979] specifies that in order to better understand consumer expenditures, two factors must be considered. One is an objective factor Katona labelled "ability to buy" and the other a subjective factor he labelled consumers' "willingness to buy." This paper will explore the explaining and forecasting abilities of this framework in investigating U.S. automobile sales.
Affiliation: | Indian School of Business | ||||
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Item Type: | Article | ||||
Additional Information: | The research paper was published by the author with the affiliation of The University of Texas at Austin | ||||
Uncontrolled Keywords: | Automobile Industry, USA, Consumer Price, Promotions, Marketing | ||||
Subjects: | Marketing | ||||
Depositing User: | Mohan Dass | ||||
Date Deposited: | 20 Apr 2019 07:29 | ||||
Last Modified: | 22 Apr 2019 06:41 | ||||
URI: | http://eprints.exchange.isb.edu/id/eprint/851 | ||||
Publisher URL: | http://acrwebsite.org/volumes/6281/volumes/v11/NA-... | ||||
Publisher OA policy: | http://sherpa.mimas.ac.uk/romeo/issn/0098-9258/ | ||||
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