A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333. ISSN 1873-5509

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Abstract

This article develops a diffusion model that incorporates potential adopters' perceptions of the relevant innovation attributes in explaining the rate of adoption of an innovation. Data from 14 investment alternatives currently available to consumers are used to develop a multi-attribute diffusion model for forecasting the acceptance of a potential investment alternative. Limitations and further extensions of the proposed model are also discussed.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Subjects: Marketing
Date Deposited: 20 Apr 2019 08:16
Last Modified: 09 Jul 2023 09:59
URI: https://eprints.exchange.isb.edu/id/eprint/852

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